1986–1994
Pixar's first logo (which was based off the design of their image computers) was a light grey square frame with an embedded circle in the center (nicknamed "the BSD" (Beveled Square with a Dent), which was a play on the Berkeley Software Distribution version of Unix that Pixar used) and a wordmark placed below that read "P·I·X·A·R" created by John Lasseter with a stone cutter using a typeface based off of Stevens Titling. For the first short film the logo had afanfare to accompany it. The square started to fade away in later years of the logo's existence, leaving just the wordmark. This logo made it's debut in Luxo Jr. and on their image computers.